With PayPal, Don’t Live In Fear Of Giving The Wrong Gift.
From 22nd November, PayPal saves those offering inappropriate Christmas gifts through a European and multimedia brand campaign developed by Buzzman.
The holiday season, family gatherings, fine meals and distribution of gifts go together. But, to choose the right Christmas gift is not that easy...
Through a vignette film, PayPal talks to those for whom the magical moment of gift opening quickly rhymes with tragedy. Those whose anguished expressions contrast with those of Christmas wonder. Those buying inappropriate gifts who’ll go to all extremes to hide them.
No need to worry! By shopping online with PayPal, they’ll be able to return their mishit gifts and get their return fees reimbursed*.
The campaign, composed of a 70’ film declined in 1×45′ and 4×20’ formats will be deployed through cinema, digital and social media from November 22th in France. The film will also be broadcast in Germany, Switzerland and Austria.
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 218 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person.
Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
Buzzman, voted “Best International Small Agency of the Year award in 2011“ by Ad Age and ”Agency of the year“ at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016 and ”Most Creative Agency" at the Agencies of the year Award 2016, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative department dedicated to the creation of products or services intended to be commercialized.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards...) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Mondelez (Oreo, Milka, Tassimo & Belvita), L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, Delsey, Allo Resto By Just Eat...
Author Buzzman PR