France Télévisions and Publicis Conseil are launching the 2018 PyeongChang Winter Olympic Games’ movie.
To announce the upcoming Winter Olympic Games taking place from 02/09 to the 02/25 in Pyeongchang, South Korea, France Télévisions is launching a new movie conceived by Publicis Conseil, produced by Carnibird and directed by Wilfrid Brimo.
This movie, almost silent from beginning to end plays on what seems to be a drawback: jet lag. This mechanism, supported by athletes of many disciplines of the Olympics, allows to work on the kind image of France Télévisions towards its public while putting forward all the programme put in place so that the audience can follow the games in live despite the jet lag.
The movie will be broadcasted on all France Télévisions’ channels for a little more than a month.
Author Conseil Publicis