Coloribus Top 10 Most Awarded Works of The Year 2017
The year 2017 rating embraces 4227 works which took part in 49 advertising festivals. We proudly present you the most awarded works of 2017.
Evan by BBDO New York for Sandy Hook Promise.
“Evan“ tells the story of a high school student who finds himself engaged in a flirtatious conversation with another student, writing back and forth to one another on a library desk. Evan finally musters up the courage to ask ”who are you?" on the desk, but finds the library closed for summer when he returns. Then, while signing yearbooks in the gymnasium, the very same mystery girl from the desk recognized his handwriting and introduces herself. It is during this conclusion of the film that it is revealed to the viewer that there was a second story hiding in the background all along. Another student was planning a shooting, and he arrives in the gymnasium as Evan and the girl are still awkwardly getting to know one another. Each of the film’s previous scenes are then replayed for viewers and the shooter is called out is in each of them.
BBDO New York
Meet Graham by Clemenger BBDO Melbourne for Transport Accident Commission (TAC).
Meet Graham, the only person designed to survive on our roads. Part interactive sculpture, educational tool and ultimately a catalyst for conversation, Graham shows us how humans would need to change to survive a car crash. Over several months a trauma surgeon and a road safety engineer collaborated with a world-renowned artist using decades of road safety data, medical research and creativity to deliver evolution underpinned by evidence.During the process key weaknesses in the human body were identified and modified. Each physiological change was a new source of information, showing what happens to our bodies in common crash scenarios. Creating an emotional human connection to the complex, rational data to create a visceral experience with a simple, unavoidable message. If you don’t look like Graham then you need to slow down on our roads.
Clemenger BBDO Melbourne
The Unusual Football Field by CJ Worx for AP Alliance Co.
AP Thailand, the leading property developer of Thailand, wanted to portray its belief that "space can change one’s life" and demonstrate how efficient the company can utilize spaces in urban living environments.
Gravity Cat by Hakuhodo Tokyo for Gravity Daze 2.
A live-action film was produced to promote Gravity Daze a gravity action-adventure game where gravity gets a 360-degree makeover. To communicate the fun of gravity changes, the film features a girl and her cat freely running across the walls and ceiling, and falling into the sky in the real world. Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we featured a cat to generate buzz for the film. We tackled challenging visual expressions, while making it as realistic as possible to get viewers to question how it was made, and to give them the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: "Break out of your world’s box."
The Refugee Nation by Ogilvy New York for Amnesty International.
For the first time ever, a refugee team was going to compete in the Olympics. There were 10 athletes with no national team, no flag, no anthem to call their own—until we gave them one.We partnered with refugees across the globe to create a flag and an anthem to represent the athletes. The Refugee Nation flag was designed by Yara Said, a Syrian refugee artist who was inspired by the colors of the life vests. According to Yara: "Orange and black is a symbol of solidarity for all the brave souls who crossed the sea, looking for the safety of a new country."The artist herself wore a life vest when escaping war. Her design gave an identity to those who would be otherwise invisible, and turned a team of ten into a team of millions, all in support of the 65 million displaced people worldwide.
Ogilvy New York
We’re The Superhumans by 4creative for Channel 4.
Channel 4 in the UK has launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We’re The Superhumans. The spot launches as part of Channel 4’s 2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.The centrepiece of the campaign is a three-minute spot, We’re the Superhumans, created by Channel 4’s in-house 4creative team and directed by Blink Productions’ Dougal Wilson. The film features a cast of more than 140 disabled people — including Paralympic athletes, musicians and members of the public from all walks of life — and celebrates the abilities of people with a range of impairments.
‘We’re The Superhumans’ gives an insight into over 140 individuals — both sports people and everyday people — with a huge range of disabilities, all overcoming their disabilities. The ad portrays superability over disability, reflecting the ‘Yes I Can’ of the music track, spreading awareness and drumming enthusiasm to Rio Paralympic Games.
Immunity by McCann Health Mumbai for Ministry Of Public Health (Islamic Republic Of Afghanistan).
Remote areas, illiteracy, and traditional biases against vaccines, mean Afghanistan has a vaccination completion rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed the people of Afghanistan to understand the importance of immunization and help them complete their child’s immunization.
To counter these traditional biases, we turned to another Afghan tradition. A bracelet that is tied on infants to ward off evil forces, now also protects them from diseases.
Trump by McCann Argentina for TyC Sports.
2016 was a remarkable year in America in both political and sport world.While Donald Trump’s latinamericans xenophobic speech keeps growing, America prepares to host the Centennial America’s Cup and soccer teams throughout South America.In Argentina, TyC Sports, is the only local channel that will broadcast the event disputing audience`s attention with international channels. In this context TyC uses the words of Trump himself to generate engagement with the audience and to positionate the brand as different one among the others.
Google Home Of The Whopper by DAVID /Miami for Burger King.
Voice activated devices such as Google Home are gaining adoption within US House-holds, with many keeping these devices in their living rooms near their TVs. These devices are always listening to what is happening around them, which makes them useful for their owners who can ask them to check the weather or search for facts online. Which gave us the idea: what if a TV spot intentionally activated the Google Home in order to finish the message, effectively turning our :15 second commercial into a :30 that started on TV and ended on the device? So we aired a TV spot that ended with the question: "Ok Google, what is in the Whopper Burger?" and managed to trigger thousands of devices that started reading all the list of ingredients from The Whopper’s Wikipedia page.
SickKids VS Undeniable by Cossette Toronto for Sickkids Foundation.
This film launched a new campaign for the hospital, wherein we broke from the category convention of sad, tear-inducing ads by instead choosing toughness over tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical "inner warriors" (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies — kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors.