Amanda Wakeley And Spring Studios To Collaborate On SS18 And AW18 Campaigns
London, February 12, 2018: Spring Studios, the integrated communications agency, has created the new Spring Summer 2018 campaign for Amanda Wakeley, the British luxury brand that captures the style and sensibilities of its Founder and Creative Director, Amanda Wakeley.
Amanda Wakeley turned to Spring Studios, an agency renowned for its strong expertise in digital and its deep understanding of the fashion luxury universe, to help write the next chapter in the brand’s 27 year history.
As well as the new brand strategy and advertising, Spring Studios is in the process of redesigning the website and social media strategy which launches later this year.
Founded in 1990, the brand’s collections, recognised for clean lines, impeccable fit and sports luxe details are designed to take women through every aspect of their life’s journey with effortless chic. Encompassing everything from beautifully-cut ready-to-wear pieces, luxury handbags, small leather goods and a world-renowned wedding dress collection, Amanda Wakeley Bridal, its designs provide stylish solutions for the multi-tasking Wakeley Woman.
Amanda Wakeley’s SS18 collection is inspired by the colours, tones and textures of South America and Romani cultures and is characterised by a distinctly Spanish femininity, conveying the eclectic and stylish modernity of both the range and also the brand.
Working with leading British fashion photographer Liz Collins, Spring Studios created a campaign which took creative inspiration from the wild romanticism of Gaucho equine culture and blending it with the brand’s British heritage. The agency’s creative team was led by Executive Creative Director Robin Harvey working closely with the brand’s Creative Director Amanda Wakeley and Managing Director Ahlya Fateh.
The creative work including films and campaign imagery will run across print, online, social media and in-store from this month (February). Spring Studios will also be working with Amanda Wakeley on its Autumn Winter 2018 campaign.
Amanda Wakeley, Founder and Creative Director Amanda Wakeley said “It has been an absolute pleasure to work with Robin and his wonderful team at Spring in developing our latest campaign. It feels dynamic and beautiful, evolving the Wakeley Woman in a way that amplifies the luxury lifestyle aesthetic of the brand. I am very proud of what we have achieved together and look forward to continuing our creative collaboration.“
Robin Harvey, Executive Creative Director, at Spring Studios, said: ”The SS18 campaign remains true to the original vision for the collection, benefiting from a harmonious creative collaboration which allowed the work to evolve into an iconic campaign that is a pure expression of Amanda Wakeley’s timeless style and modern relevance."
Spring is where culture, creativity and ideas come together to transform brands. It is an innovative and collaborative marketing ecosystem comprised of a creative agency, a production and events group, and a collaborative workspace and business club. Spring has deep roots in the fashion and luxury sectors and decades of experience working with brands in fashion, beauty, entertainment, music, art and technology. The global Spring community has headquarters in London, New York and Milan, with future openings set to include Los Angeles and Paris. Select clients include Tom Ford, Marc Jacobs, Estée Lauder, Condé Nast, LVMH, Google, Huawei, M&S and other leading fashion, beauty, lifestyle, hotel and retail brands.
ABOUT SPRING STUDIOS — www.springstudios.com
Spring Studios is a creative marketing and production company combining world-class experts in advertising, design, events, digital, studio management, production and experiential marketing. Spring delivers innovative communications and platforms for global brands in the aspirational marketing and lifestyle sectors.
Spring’s state-of-the-art creative hubs in New York, London and Milan house high-end full-service studios, a full-service creative agency, and hosts seminal cultural events such as New York Fashion Week, Tribeca Film Festival, Independent Art Fair and God’s Love We Deliver. Springs clients include: Tom Ford, Estee Lauder Companies, Huawei, KIKO, Marc Jacobs, Nexxus, LVMH, M&S and other leading fashion, beauty and retail brands.
ABOUT SPRING PLACE — www.springplace.com
Spring Place is an innovative collaborative workspace and membership club launched by the team behind renowned cultural hub and creative group Spring Studios. The first Spring Place opened June 2016 in New York’s Tribeca, catering to a global community of leading professionals and entrepreneurs shaping the business of contemporary culture. Comprising four beautifully designed floors of collaborative workspaces and social amenities, combining the services of a world-class professional office suite with boutique hotel-style hospitality, innovative cultural programming and access to Spring Studios’ full suite of services. Future openings include Los Angeles, Milan, London and Paris.
ABOUT AMANDA WAKELEY:
Amanda Wakeley is British lifestyle luxury brand that captures the style sensibilities of its Founder and Creative Director, Amanda Wakeley. The collection, recognised for clean lines, impeccable fit and sports-luxe detail is designed to take women through every aspect of their life’s journey with effortless chic. Encompassing everything from beautifully cut ready-to-wear pieces, luxury handbags, small leather goods and a world-renowned wedding dress collection, Amanda Wakeley Bridal, Amanda’s designs provide stylish solutions for the multi-tasking Wakeley Woman.
Founded in 1990, Amanda’s clean-glam aesthetic resonated with tastemakers from its very inception with the likes of the late Diana, Princess of Wales and Queen Rania of Jordan both being early adopters of the brand. Most recently, Amanda has dressed some of the world’s most glamorous women with her designs seen on the likes of Beyoncé, Angelina Jolie, Scarlett Johansson to name just a few.
The Amanda Wakeley flagship boutique, 18 Albemarle Street provides the perfect setting to showcase the collection and the Wakeley lifestyle. Set in a three-storey townhouse in the heart of London’s Mayfair, Albemarle Street offers a home-away-from-home shopping experience with a relaxed and welcoming ambience. Amanda Wakeley is also stocked in some of the world’s leading department stores and as well as its online boutique, amandawakeley.com.
Recognised as a leading force in the fashion industry, Amanda was made an OBE for her services to British fashion in 2010. Amanda has also won numerous accolades, which include a Natwest Every Woman Award and three British Fashion Awards.
Since 1996, Amanda has co-chaired the committee for ‘Fashion Targets Breast Cancer’ having raised over twenty million pounds to fund vital breast cancer research.
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Author Hignett PR